PPC

PPC campaign for National Home Security Month and Yale

Driving traffic to the campaign’s website and pushing Yale’s promotional offers

The PPC campaigns we’ve run for Yale as part of National Home Security Month campaign show the return on investment that’s possible for brands.

Hannah Horton,
Head of Digital –
Edson Evers

1007%

return on Yale Google
ad spend for the
2019 campaign

669%

return on Yale Google
ad spend for the
2020 campaign

2,579

click-throughs for 2019
and 2020

Mobile phones with National Home Security Month website and Google ads

National Home Security Month (NHSM) is an annual campaign that aims to raise awareness of the importance of home security. Taking place in October, when the days get shorter and crime rates rise, we extended the reach of the campaign in 2019 by undertaking PPC ads as part of the overall marketing strategy.

Google and Gmail ads were created to help drive web traffic to a range of different resources available on the campaign’s dedicated website. Ads were also set-up to help promote any product offers being run by supporters throughout the month, with deals from Wickes, CEF, Ryman and Robert Dyas all featured. We also promoted Yale’s own promotional offers that were running through National Home Security Month.

During the campaign period, the dedicated NHSM ads generated almost 700 click-throughs to the National Home Security Month website. Meanwhile, Yale’s ads generated 208,699 impressions, 1,526 click-throughs and a return on ad spend of 1007%.

Due to the success of the 2019 campaign, PPC was implemented again for 2020’s initiative, with the dedicated NHSM ads achieving 161,691 impressions and 409 click-throughs, and the Yale ads delivering 172,595 impressions and 1,888 click-throughs, providing a return on ad spend of 669%.