Saint-Gobain Off-site Solutions appoints Edson Evers to help build brand profiles
Saint-Gobain Off-site Solutions has appointed public relations and marketing consultancy Edson Evers to help communicate its ambitions to improve the quality and speed of construction in the UK.
For many years, Edson Evers has managed the PR for its brand Pasquill, which is a specialist supplier of timber engineered roof and flooring solutions. The award-winning PR agency will now also co-ordinate and deliver the PR plans for Saint-Gobain Off-site Solutions’ Roofspace Solutions and International Timber brands. Roofspace Solutions designs, manufactures and installs panelised roofing systems, while International Timber is a specialist importer and distributor of sustainable, high-quality hard and soft woods.
Edson Evers will be raising the profile of the two new brands through a range of B2B press activity and campaigns, illustrating how off-site manufacturing can help improve quality, maximise supply chain efficiency and enhance sustainability credentials, and – when combined with the right mix of on-site technologies, can help contractors build better buildings.
Edson Evers has extensive experience within the construction and specification industries, having worked with high-profile B2B brands such as RMD Kwikform, ASSA ABLOY, Gradus and Build Aviator.
Grace Mcgarry, Managing Director at Edson Evers, said: “For 350 years, the Saint-Gobain brand has demonstrated how our quality of life can be improved through its latest products and services. We are thrilled to be appointed as the new PR agency for its Saint-Gobain Off-site Solutions division, using our expertise in the construction and specification markets to help make clear the many efficiencies that can be delivered from off-site construction solutions. Having run successful PR campaigns for its Pasquill brand for a number of years, we are delighted to be tasked with raising the profile of its Roofspace Solutions and International Timber brands too.”
Will Jones, Director of Marketing and Digital at Saint-Gobain Off-site Solutions, adds: “We’re pleased to be extending our partnership with Edson Evers. Their experience in the sector means they understand our stakeholders, what makes them tick and how they consume information. The team also makes it their business to know what’s going on within the division, and always show genuine passion for the products and services we deliver.”