As the leading provider of door opening solutions, ASSA ABLOY Door Hardware Group and Edson Evers worked together to raise the brand’s profile on a critical issue for architects, specifiers, fabricators and vertical markets: inclusive design. 

To begin with, we drafted a 16-page white paper, titled ‘Inclusive design – why should you care?’ This outlined the true cost of architects, specifiers, building owners and facilities managers not complying with policies such as BS 8300-2:2018, Approved Document M and the Equality Act 2010. This would act as an authoritative, issue-led piece of content for the brand’s website, positioning it as a thought leader on this topic. 

Then, during the three-month campaign period, we secured 14 in-depth features with leading tier 1 titles, such as RIBAJ.com, Facilitate (the official magazine for the Institute of Workplace and Facilities Management), Public Sector Build Journal, Future Constructor & Architect, Health Estate Journal and Glass News, and supplemented this with releases around the availability of the new white paper.  We also announced ASSA ABLOY’s latest DC6113 door closer, which can help sites meet inclusive design demands. 

The result? ASSA ABLOY Door Hardware Group’s key messages around inclusive design was put in front of more than 623,000 key influencers in the media, with 82% of coverage including a call to action.