CompAir
Managing the global PR launch of the Quantima compressor
We have worked with Edson Evers for over 10 years. What makes them different from other PR companies is that they have truly become part of our team.
Colin Mander
Director Strategic Accounts and Product Lines – Ingersoll Rand
13
is the number of countries we launched Quantima in over a 28-day period
100
pieces of coverage in the first three months alone
1
lead agency, with Edson Evers working with other local country agencies to achieve success
We were responsible for the international press launch of the world’s first centrifugal compressor, utilising PR, video, live events and a dedicated multi-lingual online press office to help spread the word.
Launched under the renowned CompAir brand – a market leader in the compressed air industry – we kickstarted the launch of the new compressor in 13 countries within the space of a month, securing over 100 pieces of coverage in the first three months alone.
Initiatives such as a multi-lingual press office enabled journalists to download information in real-time, in their local language, too.
