WebsitePastel logo

Pastel Group

Refreshing the Pastel brand and website redesign including content and SEO

The Edson Evers team have certainly made us a beautiful website! The site has the style and functionality we were looking for, and is a great platform to build on as we grow. I personally love the new branding, it looks fresh, clean and professional.

Ross Maltby,
Operations Director –
Pastel Group

Hosted branding workshops to understand the evolution of Pastel, and designed a new logo, sub brands and brand guidelines

Devised a new website structure with enhanced user experience, and redesigned core pages to fit with the new branding

Website health check and SEO improvements including keyword research and the creation of new page content

Pastel logo

Pastel is a business telecoms and energy provider that had recently undergone some organisational changes, expanding the team and broadening its service offering to become Pastel Group.

The company needed a fresh new brand and website that reflected its evolution and made it easy for new and existing customers to understand what Pastel stands for and the services it offers its customers.

We hosted workshops with the Pastel team to fully understand the company ethos, and following these discussions we created a new logo, sub brands and brand guidelines to better represent the company’s offer.

The final step was to restructure the website navigation and make it more user friendly. We redesigned core pages and created new content optimised with appropriate keywords to enhance a user’s experience and improve performance in organic search results.